SYS / available for new engagements Aotearoa NZ ↔ global

Modern tools. Operator judgement. Compounding advantage

I help small and mid-sized businesses turn AI, modern marketing, and shipped product into measurable growth — with deep specialism in fitness, health, wellness, and membership organisations.

Book a 30-min intro See how I work
  • Based Aotearoa, New Zealand · global
  • Sector depth Fitness · health · wellness · membership
  • Currently Chief Innovation Officer, ExerciseNZ

// Founded · led · built

  • MemberPRO
  • FitWeb
  • Affinity Supply Alliance
  • ExerciseNZ

01 / Capabilities

Five disciplines.
One operator.
Shipped end-to-end.

Hire me for any one of these — or for the bit you can't quite name yet. Every engagement is scoped around the outcome you need, not the hours I bill.

  1. S/01

    Marketing

    Demand systems that pay back.

    Strategy through to running ads, automation, and analytics — built around the metrics that actually move: pipeline, members, revenue. Reporting you can act on, not just admire.

  2. S/02

    Product

    New revenue lines — validated, built, launched.

    Digital products, member academies, education platforms. Validated against real demand, shipped to a deadline, then tuned in production once the real numbers come in.

  3. S/03

    Web

    Sites that convert. Portals that retain.

    High-performing marketing sites and the member-facing platforms behind them. Fast, accessible, and instrumented from day one so you can see what's working.

  4. S/04

    Brand

    Positioning that makes the choice obvious.

    Identity, voice, and messaging that places you in a category of one. Substance first; the visual system gets built to carry it, not to cover for it.

  5. S/05

    AI Agents

    // where I'm spending the most time right now

    Replace the busywork. Free your team for the work only humans should do.

    I find the workflows where agents earn their keep, build and integrate them into your existing stack, train your people to use them well, and keep them sharp as the tooling moves underneath. Practical, measurable, grounded in the work you already do — not a science project.

02 / Sector depth

Built inside fitness, health, wellness, and member-based organisations.

For more than a decade I've operated inside this sector — building agencies for it, running services into it, and now serving as Chief Innovation Officer for ExerciseNZ, the country's industry body for the exercise sector.

I know the unit economics of a member, the seasonality of a studio, the difference between earned and preventable churn, and how to talk to a board, a studio owner, and a regulator inside the same week. If your business lives in this space, you're not paying me to learn it.

Outside the sector? I take that on too. Most of what I do transfers cleanly — the depth above is the unfair advantage when it lines up.

  • Gyms & studios
  • Personal training
  • Group fitness
  • Health & wellness brands
  • Industry bodies
  • Membership orgs
  • Education & certification
  • Allied health
  • Wellness retreats
  • B2B suppliers to the sector

// Ready when you are

Free 30-minute call.
No pitch deck.

Book the call

03 / Selected work

Built. Run.
Still standing.

Companies I founded, co-founded, or led — not consulting decks I left behind.

MemberPRO

A digital transformation agency built specifically for membership organisations — landing pages, sales funnels, member academies, and the systems that hold them all together.

memberpro.co.nz

FitWeb

Web services purpose-built for fitness operators — designed around how studios actually win and keep members, not generic small-business templates.

fitweb.co.nz

Affinity Supply Alliance

A curated global marketplace connecting fitness, health, and wellness businesses with pre-vetted suppliers — a buying network with quality control built into the front door.

affinitysupplyalliance.com

ExerciseNZ

New Zealand's industry body for the exercise sector. Led day-to-day operations as COO; now contracted as Chief Innovation Officer to drive new programmes, products, and tooling for the sector.

exercise.org.nz
Ben Mann Aotearoa, NZ

04 / About Ben

I run what I build.
I build what I recommend.

I'm Ben Mann. I founded MemberPRO and FitWeb, co-founded Affinity Supply Alliance, and served as COO of ExerciseNZ — New Zealand's industry body for the exercise sector. I'm now their contracted Chief Innovation Officer.

That mix matters. Most consultants advise. I make the calls, ship the work, and live with the result. When you bring me in, you get the operator — not a strategy doc and a junior team to execute it.

I'm spending an increasing amount of time at the intersection of operating experience and AI — finding where modern agents can quietly compound advantage for businesses that already work, and where they can transform ones that need to.

Connect on LinkedIn

// Client

MemberPRO's high-impact landing pages, sales funnels, and targeted ads delivered significant results for our organisation. Their development of an academy brought real value to our members, reinforcing our position as an industry leader committed to the growth and development of both our members and the wider sector.
Richard Beddie CEO, ExerciseNZ

05 / Start the conversation

A free 30-minute call.
No pitch deck.

Bring a problem, a project, or a half-formed idea. We'll spend half an hour on it. If I can help, I'll tell you how. If I can't, I'll tell you that too — and point you somewhere that can.

  • Straight talk, not a sales process
  • Reply within one working day
  • Aotearoa-based · happy across timezones

NEW ENQUIRY

or email hello@benmann.co.nz